“BU ART+DES” is my proposed rebrand for Bethel University’s Department of Art & Design.
This branding embodies the department’s ‘underground’ aesthetic, bridging the connection between its physical ‘workshop’ qualities and its hands-on, experiential approach to learning. Photography is used to highlight a range of textures and materials, and is focused around the department’s commitment to allowing students to explore a wide variety of mediums and artistic disciplines.
